My name is Dale Kloefkorn and I founded this company. I partnered with other product leaders who, like me have been in the trenches. We’ve built products across industries and seen what really slows teams down: endless edits, rewrites, and documents that are hard to keep in sync as things change.

This product was born out of that experience. We wanted to spend more time on strategy, discovery, and driving outcomes — and less time buried in busywork.

Our goal is simple: give product managers a way to capture what matters most and let the rest fall into place automatically. That means less writing, more strategizing, and a product plan that always reflects where you’re headed. It also helps you tell the story behind your work — showing leadership and stakeholders not just what you’re building, but why it matters.